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\"Chinese brands for the world.\" China Brand Day arrived on May 10, marked by the opening of the Exposition on China Brand 2023. The exposition brought together over 900 local branded enterprises and 38 central enterprises offline, as well as over 1,900 outstanding enterprises online. From \"Made in China\" to \"Created in China\", from Chinese products to Chinese brands, intellectual property (IP) has become a key factor for Chinese enterprises to enhance their brand influence and competitiveness at the new development stage, constantly elevating Chinese brands to a new level in terms of reputation and popularity.

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Valuing innovation and enhancing development confidence

Words like \"independent R&D\" and \"original\" were frequently mentioned by interviewees at the exposition. \"The 1:10 model of China"s space station\" was must-see of the offline session of China Brand Day 2023. The construction of China"s space station is a vivid reflection of sci-tech self-reliance and self-strengthening. China Railway Construction Corporation"s (CRCC) shield-themed pavilion presented the full-size model of \"Smart Shield Control Center\", showing the company has breached technological bottlenecks to overtake competitors in the curve in engineering design, construction and equipment manufacturing.

DFH-LF2204 tractor, a powerful autonomous tractor independently developed by China, features the BeiDou Navigation Satellite System that provides intelligent features such as accurate positioning and control, automatic path planning and tracking, and free switch between driving modes, to enable precise plowing, sowing and fertilizing. With a homemade powershift transmission chassis, the tractor is 20% more efficient that manpower.

Suzhou Raycan Technology company won the 22nd China Patent Gold Award in 2021 and the First WIPO Global Award in 2022 for its innovation in positron emission tomography (PET). The company will not stop launching products with self-reliant IPRs, realize the sound development of technologies, products and brands, and strive to be a globally competitive national brand.

Fostering brands to empower rural revitalization

Amid rural revitalization, a large number of distinctive brands have grown strong and played a vital role. Beichuan Yuzhen Industry company was founded by Wang Huaqi, a successor to the intangible cultural heritage item - Beichuan cured pork belly. Since 2017, Wang has taken over a poverty-ending project relying on new breeds of \"Sichuan-Tibet Black Pig\". With the implementation of an industrial model of \"company + cooperative + base + farmer\" that loans pigs or even gives them out for free, six villages inside or outside the country have been lifted out of poverty, thanks to over 12.8 million yuan in incomes.

In recent years, Fuping has kept advancing the work concerning geographical indication(GI) for Fuping dried persimmon, formulating Shaanxi"s provincial standards, brand development plan and trademark use management rules for Fuping dried persimmon. In 2020, Fuping dried persimmon was included in the second list under the EU-China GI protection and cooperation agreement. In 2021, Fuping dried persimmon was valued 5.159 billion yuan. With a growing area of 360,000 mu, Fuping dried persimmon has generated an annual output value of 2.6 billion yuan and created 130,000 jobs, becoming a leading industry in rural revitalization of the local villages.

Xinhui Chenpi (dried tangerine peel), unique in brand culture and value, is also a well-known GI product in China. \"Over the past decade, we have incubated nearly 300 Chenpi growers and created nearly 5,000 jobs,\" said a head of Jiangmen Xinhui Chenpicun Market company \"Now we are building "Chenpicun Wucunzhang" brand, because only with a brand can we further promote the high-quality development of the industry.\"

In the transition from Chinese products to Chinese brands, innovators are bound to unleash more anticipated vitality. (by Wu Ke)

“中国品牌，世界共享。”5月10日是中国品牌日，当日，2023年中国品牌博览会开幕。博览会上，900余家地方遴选的品牌企业和38家中央企业集中线下展示，超过1900家优秀品牌企业线上参展。从中国制造到中国创造，从中国产品到中国品牌，进入新发展阶段，知识产权已经成为中国企业提升品牌影响力与竞争力的关键因素，不断推动中国品牌的美誉度和知名度迈上新台阶。

重创新，提升发展底气

“自主研发”“首发首创”……这是此届博览会上采访对象提及的高频词。“中国空间站1:10模型”是今年中国品牌日线下活动的镇馆之宝。中国空间站的建造过程是对科技自立自强的生动诠释。中铁建大盾构展区用1:1比例搭建了一个“盾构智慧管控中心”模型。中国铁建突破“卡脖子”技术，在工程设计、施工建造、装备制造等方面实现了“弯道超车”。

中国自主研发的无人驾驶大马力拖拉机——东方红LF2204无人驾驶拖拉机，通过接入北斗导航系统，具备精准定位与控制、自动路径规划及跟踪、多驾驶模式协同等智能功能，能够实现耕田、播种、施肥等精准作业，其采用国产化自制动力换挡传动底盘，作业效率比人工操作提高了20%。

苏州瑞派宁科技有限公司凭借其在正电子发射断层成像（PET）领域的创新成果，于2021年获得第二十二届中国专利金奖，于2022年获得首届世界知识产权组织全球奖。公司将不断推出拥有自主知识产权的产品，实现技术、产品、品牌的良性发展，力争成为具有国际竞争力的民族品牌。

育品牌，赋能乡村振兴

在助力乡村振兴中，一批批特色品牌逐渐发展壮大，发挥了重要作用。北川禹珍实业有限公司是由非物质文化遗产北川老腊肉的传承人王华祁成立的。2017年以来，王华祁承担了“川藏黑猪”新品种引进农业科技扶贫项目，采用“公司+合作社+基地+农户”的产业化模式，通过代养、赠送的方式，带动县内外6个脱贫村增收1280万余元。

近年来，富平柿饼地理标志工作不断推进，已经制定陕西省地方标准、富平柿饼品牌发展规划和富平柿饼商标使用管理规则等。2020年，富平柿饼被列入第二批中欧地理标志保护与合作协定互认互保名单。2021年，富平柿饼品牌价值达51.59亿元。目前，富平县柿子种植面积36万亩，产品年产值达26亿元，带动从业人员13万人，成为当地乡村振兴主导产业之一。

新会陈皮同样是全国知名的地理标志产品，拥有独特的品牌文化和价值。“经过十年发展，公司孵化近300家陈皮种植散户，带动近5000人就业。现在我们正在打造‘陈皮村吴村长’品牌，因为有了品牌，产业才能进一步高质量发展。”江门市新会陈皮村市场股份有限公司有关负责人告诉记者。

在中国产品向中国品牌转变的过程中，创新主体必将释放更加值得期待的活力。（吴珂）

（文章来源：中国知识产权报 原标题：2023年中国品牌日活动精彩纷呈——中国品牌 闪耀世界）

（编辑：邵京京责任编辑：吕可珂 审校：崔静思）

（中国知识产权报独家稿件，未经授权不得转载）

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